| Video Clip: Big Bucks, Big Pharma Documentary |
 |
Visit
http://secure.mef.tv/itemdesc.asp?ic=224-I-D
for more information.
Newly released by the Media Education
Foundation, "Big Bucks, Big Pharma" pulls
back the curtain on the multi-billion dollar
pharmaceutical industry to expose the
insidious ways that illness is used,
manipulated, and in some instances created,
for capital gain. Focusing on the industry's
marketing practices, media scholars and
health professionals help viewers understand
the ways in which direct-to-consumer (DTC)
pharmaceutical advertising glamorizes and
normalizes the use of prescription
medication, and works in tandem with
promotion to doctors. Combined, these
industry practices shape how both patients
and doctors understand and relate to disease
and treatment. Ultimately, Big Bucks, Big
Pharma challenges us to ask important
questions about the consequences of relying
on a for-profit industry for our health and
well-being.
Featuring interviews with Dr. Marcia Angell
(Dept. of Social Medicine, Harvard Medical
School; Former Editor New England Journal of
Medicine), Dr. Bob Goodman (Columbia
University Medical Center; Founder, No Free
Lunch), Gene Carbona (Former Pharmaceutical
Industry Insider and Current Executive
Director of Sales, The Medical Letter),
Katharine Greider (Journalist; Author, The
Big Fix: How the Pharmaceutical Industry Rips
Off American Consumers,), Dr. Elizabeth
Preston (Dept. of Communication, Westfield
State College), and Dr. Larry Sasich (Public
Citizen Health Research Group).
Producer/Editor: Ronit Ridberg
Check out: www.mediaed.org
Tags : drug advertising pharmaceutical health doctor nurse documentary media education mef medical sicko |
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Affichage : 29637
Durée : 292 s |
| Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs |
 |
http://www.mediaed.org
Big Bucks, Big Pharma pulls back the curtain
on the multi-billion dollar pharmaceutical
industry to expose the insidious ways that
illness is used, manipulated, and in some
instances created, for capital gain. Focusing
on the industry's marketing practices, media
scholars and health professionals help
viewers understand the ways in which
direct-to-consumer (DTC) pharmaceutical
advertising glamorizes and normalizes the use
of prescription medication, and works in
tandem with promotion to doctors. Combined,
these industry practices shape how both
patients and doctors understand and relate to
disease and treatment. Ultimately, Big Bucks,
Big Pharma challenges us to ask important
questions about the consequences of relying
on a for-profit industry for our health and
well-being.
Featuring interviews with Dr. Marcia Angell
(Dept. of Social Medicine, Harvard Medical
School; Former Editor New England Journal of
Medicine), Dr. Bob Goodman (Columbia
University Medical Center; Founder, No Free
Lunch), Gene Carbona (Former Pharmaceutical
Industry Insider and Current Executive
Director of Sales, The Medical Letter),
Katharine Greider (Journalist; Author, The
Big Fix: How the Pharmaceutical Industry Rips
Off American Consumers,), Dr. Elizabeth
Preston (Dept. of Communication, Westfield
State College), and Dr. Larry Sasich (Public
Citizen Health Research Group).
Tags : MEF Media Education Literacy Critical Mass Industry Educational Sut Jhally Drugs Pharmaceuticals Commercialism Ads |
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Affichage : 30773
Durée : 297 s |
| Big Bucks, Big Pharma Extra: Drug Costs and PR |
 |
Visit
http://secure.mef.tv/itemdesc.asp?ic=224-I-D
for more information.
A special extra to the film "Big Bucks, Big
Pharma," this compilation shows how drug
companies thwart attempts to rein in
skyrocketing prescription drug costs through
false claims that regulation will hinder the
research and development of essential new
drugs. These PR campaigns by the
pharmaceutical industry aim to frighten the
public, and divert us from realizing that
high drug prices are more about feeding
multi-billion dollar industry profits, and
supporting massive advertising and lobbying
efforts, than they are about securing the
invention of effective new drugs.
Producer/Editor: Ronit Ridberg
Check out: http://www.bigbucksbigpharma.org/
Tags : drug costs prescriptions advertising pharmaceutical medical documentary media education sicko mef |
|
Affichage : 12240
Durée : 230 s |
| Bucks fan sinks half court shot to win 2008 Chevy Malibu |
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Check us out on Twitter:
http://twitter.com/bucksdotcom or
http://bucks.com
MILWAUKEE -- We're not sure if this one even
hit the rim, but no matter how it went in,
Michael Hall of East Troy, Wisconsin, will
trade in his beat-up wheels for a hard earned
2008 Chevy Malibu for sinking a half court
shot during halftime of the Bucks vs. Nets
game Saturday night at the Bradley Center.
The half-time competition has become a staple
at Bucks home games throughout the years. At
each Bradley Center-based contest, two random
fans are selected to participate in the Chevy
Super Shot 2007-2008 Midwest Airlines
Skyshots Competition. Both contestants are
given 24 seconds to make as many free throws
as possible. The shooter with the most made
free throws advances to half-court for one
shot at the coveted grand prize --Â the 2008
Chevrolet Malibu.
Hall was attending his second Bucks game of
the year when he was approached and asked to
be a part of the contest. "I usually get to
nine or ten games a year," Hall said. "The
car I own right now is pretty old and
beat-up, so this is perfect."
The Chevy Super Shot 2007-2008 Midwest
Airlines Competition is sponsored by
Chevrolet, Midwest Airlines and the Milwaukee
Bucks.
Hall's car will be presented to him at a
future Bucks home game this season.
Tags : Milwaukee Bucks Fan Half Court Shot Win 2008 Chevy Malibu Super Midwest Airlines Skyshots Competition |
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Affichage : 49499
Durée : 85 s |
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