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| Contextual Targeting |
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Learning about online advertising with Google
AdWords http://www.google.com.au
Tags : AdWords |
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Affichage : 181
Durée : 733 s |
| Online Video Advertising Must be "Contextual" |
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Online video advertising is about to explode.
The next big wave will be the placing of
short commercials -- either before as so
called "pre-roll" or after a video clip has
been seen, as "post-roll." Advertising won't
be appropriate for all video clips, for sure,
but this looming development represents a
solid business model for content developers,
both big and small.
Several video sites are inserting video into
clips and sharing revenue with content
producers. Some of the pioneers include
Revver, Brightcove and Google Video.
Forrester's Charlene Li believes that in
addition to these sort of tacked-on clips,
there needs to be advertising around the
clips, on the pages surrounding the video,
which are relevant to the content of the
video being watched.
To succeed in placing relevant ads in
"context" next to video clips, publishers
need to actually search the content of the
video or audio, not just the metadata or text
tags.
Charlene says we're in the "dawn" of marriage
of video search and advertising. She is
impressed with progress in this direction
from Blinkx.TV.
See this video on Beet.TV:
http://www.beet.tv/2006/09/online_video_ad.ht
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Tags : Charlene Li Contextual Adver MetaData VideoSearch |
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Affichage : 491
Durée : 153 s |
| Google Launches Contextual Video Syndication Business |
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Google Launches Contextual Video Syndication
Business with Dow Jones and Conde Nast, New
York Times Reports
Louise Story of The New York Times has a
story in today's paper about a new form of
video syndication from Google.
The company has expanded its Adsense program
to include video from Google content partners
including Dow Jones and CondeNet.
It's a new kind of syndication model where ad
revenue is shared by Google, the content
developer and the site where the videos are
placed. These videos aren't ads, they are
bona fide content from publishers. The
clips, which appear in the Adsense box, have
ads inserted into the video stream.
Jeff Marcus Bullish on Contextual Video Ads
A few weeks back, we interviewed Jeff Marcus
(until recently he was Sr VP of Technology of
24/7 Real Media) who had a lot to say about
the success and prospects of contextual video
advertising that appear on sites. I have
reposted his interview on this topic.
See this video on Beet.TV:
http://www.beet.tv/2007/02/google_launches.ht
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Tags : Jeff Marcus Google Video Syndication Adsense 24/7 Real Media |
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Affichage : 388
Durée : 110 s |
| Contextual Media |
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Contextual Media, 2008 Media Summit, Digital
Hollywood, Business Week, McGraw Hill
Tags : Contextual Media |
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Affichage : 1574
Durée : 4288 s |
| Contextual Targeting Internet Advertising |
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This video is a demonstration of how to get
the most out of your online advertisements.
Our Contextual Targeting Ad Serving Solution
is designed to deliver quality, affordable,
internet marketing services. An adserving
system is a web-based solution that allows
people to manage advertisements on websites.
The system will optimize the placement of ads
with an automated targeting system, based on
the content that a visitor is viewing, called
contextual targeting. Ads are continuously
updated as a site is visited or refreshed by
a visitor. One of the most important features
of an ad system is its capability to produce
real-time reports for traffic analysis to
maximize profitability. In other words,
targeted advertising can get your website in
front of the right person at the right time.
Visit us at http://www.MyAdMarket.com for
more info.
Tags : contextual targeting online advertising marketing adserving ad serving websites advertisements e-commerce |
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Affichage : 48
Durée : 119 s |
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