The "Key to Reserva", Fabulous stuff.
Long...but this Spanish cinema ad is where
advertising should and WILL (well maybe not
shot by Scorsese) be going. An ad for
Freixenet Carta Nevada Reserva sparkling
wine...plus an homage to Hitchcock. If you're
into advertising, Scorsese or Hitchcock it's
well worth the 9 plus minutes. The creative
director Alex Martinez of JWT Barcelona has
it right "...it's not enough now to buy the
audience time--we have to create advertising
that the audience chooses to spend time
with." That's the cardinal rule of the new
advertising no matter what the delivery
system. In two weeks...I predict huge YouTube
viewership numbers
http://www.blogtoplist.com Tags :ReservaFreixenetJWTBarcelona2007MartinScorseseAdvertisingPublicidadEspañaGrandPrixFIAP2008
Hi there - find below the link to download
the June 2006 edition of Fresh Market, a
collection of the last month alternative
brand approaches from allover the world.
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n/183a179180 Tags :advertisingtrendcoolmarketing