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| Spy Hunter - New Pontiac G8 Commercial |
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On Selection Sunday (March 16th) "Spy Hunter"
will run nationally, and pop culture
enthusiasts everywhere are sure to rejoice,
as the :30 is largely inspired by the
massively popular action/driving game of the
same name from the early 80s. (The object of
the game was to drive an armed sportscar and
destroy enemy vehicles while protecting
civilian vehicles.) In the Pontiac spot, the
mission is the same, with the G8 starring as
the hero car. The :30 enjoys several of the
same top-down vantage points as the original
game -- and gives people a look at what this
"world" would look like in 3D from other
angles. Perhaps most enjoyably for
enthusiasts, the "Spy Hunter" music (an
arrangement of the Peter Gunn theme) plays a
major role in the spot as well.
Tags : g8 car pontiac commercial spyhunter spy hunter video game spot tv |
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Affichage : 90943
Durée : 31 s |
| Pontiac commercial - Details |
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For Leo Burnett Detroit, along with Jeff
Cruz, the creative team consisted of art
directors Sanja Dardagan and Kelly McArthur,
and agency producer Freddie Richards.
Additional Stardust artists include 3D
artists Anthony Furlong, Brian Broussard, Hai
Trong, James Anderson, Jonathan Wu, Kyle
Cassidy, Robin Roepstorff, Teft Smith,
Tomohiro Murayama, Yas Koyama, and online
editor Sean Uren. The spots feature the music
track "Pogo" from EMI/Virgin recording
artists Digitalism. Sound design was handled
by Grant Castleberry of Birmingham,
Michigan-based Pluto Post, and the final mix
was courtesy of Loren Silber at Santa
Monica's Lime Studios.
Tags : Pontiac commercial ad Details |
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Affichage : 16457
Durée : 60 s |
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