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| BusinessTV: Tom Smith on the biggest trends in social media |
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Hear expert business advice from Tom Smith,
Research Manager, EMEA, at Universal McCann.
The expert behind the renowned Wave 3 report,
Tom reveals his thoughts on social media's
biggest trends:
"We have seen a big move towards video and
multimedia content. I mean video sharing
sites just keep on taking off wave and wave.
We know that is down to increasing access via
broadband. The technology and the cost of
creating things on videos is falling year on
year. So all of these, you know everything is
becoming more multimedia is becoming more
advanced.
The content that consumers are creating is
probably more watchful than it used to be and
attracts a wider audience. Things are
evolving like blogging is becoming easier and
more accessible and available on a bigger
number of platforms. So you can blog online,
of course you can blog on a social network
page, you can blog via your mobile, you can
do what's called micro blogging where you
just blog in one sentence or less.
So you know everything is evolving and there
are more access points for people to create
and share content than there ever has been.
I mean the numbers that we have looked at and
we have surveyed hundreds of millions of
people worldwide are passively consuming
this. So hundreds of millions of people are
reading blogs, watching videos and video
sharing sites, looking at other people's
photos from around the world.
You know it is a mass phenomenon. If you are
online you are doing it so as internet
penetration rises you know the impacts of
social media will be felt amongst all parts
of the population worldwide.
It's relevant because it is where consumers
are increasingly spending their time when
they are online and we know we have seen in
this research that people are spending more
and more time in less environments because
social networks now allow you to do
everything you want online. So allow you to
keep in contact with friends, allow you to
share photos, they allow you to look at other
kinds of content from external websites.
So people are spending less time on sites
outside of this. So you kind of have to take
the message to where people are going to be,
which is inside social media rather than
build a brand website and expect them to
come. It's about taking your content to them
and taking your message to them where they
spend their time which is increasingly social
media."
See more business news television shows from
Tom Smith, as he gives his top expert
business advice at
http://www.yourbusinesschannel.com
Find out more about the very latest show
releases, as well as other
yourBusinessChannel news by visiting our blog
at
http://www.yourbusinesschannel.com/blog.aspx
Tags : advice business channel expert experts mccann media news report show small smith social tom tv universal wave |
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Affichage : 3318
Durée : 175 s |
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