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| Catalan, a business opportunity |
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Within the European Union there is no other
case of a language spoken by so many millions
of inhabitants which is not fully present in
the majority of mass-market goods. For many
products, Catalan is still the exception. The
erroneous criteria of associating the
importance and therefore the consideration of
a language with the fact that it belongs to
an independent state affects its status in
all areas.
Everywhere in democratic and developed
countries, linguistic communities with a
volume of consumers similar to that of
Catalan are always respected. There are no
objective reasons to justify discriminatory
treatment of Catalan consumers. Catalan
consumers have exactly the same rights as any
other European consumers and furthermore,
their economic strength is often much higher
than that of other linguistic communities
that already have all products available in
their language, and therefore production in
Catalan is fully economically justifiable.
The presence of Catalan within products is
one of the precepts included in what is
called social responsibility. Labelling in
Catalan is as much a part of responsible
consumption as respect for the environment,
the consumer's right to appropriate product
information and the rights of workers
involved in production. If a company has a
public commitment to act according to a code
of ethics by which it takes into account the
communities where it operates, or if it is
committed to not showing racist or
discriminatory attitudes for cultural or
social reasons, then it should label in
Catalan at least essential information for
all its mass-market products distributed in
Catalan territory.
http://www.gencat.cat/societatdelainformacio/
cbo/
Tags : Catalan IT language technologies Catalonia Government communication information |
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Affichage : 4494
Durée : 288 s |
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