 |
http://www.casaleggioassociati.it/thefutureof
media
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Man is God.
He is everywhere, he is anybody, he knows
everything.
This is the Prometeus new world.
All started with the Media Revolution, with
Internet, at the end of the last century.
Everything related to the old media vanished:
Gutenberg, the
copyright, the radio, the television, the
publicity.
The old world reacts: more restrictions for
the copyright, new laws against non
authorized copies. Napster, the music peer to
peer company is sued.
At the same time, free internet radio
appears;
TIVO, the internet television, allows to
avoid publicity; the Wall Street Journal goes
on line; Google launches Google news.
Millions of people read daily the biggest on
line newspaper. Ohmynews written by thousands
of journalists; Flickr becomes the biggest
repository in the history of photos, YouTube
for movies.
The power of the masses.
A new figure emerges: the prosumer, a
producer and a consumer of information.
Anyone can be a prosumer.
The news channels become available on
Internet.
The blogs become more influential than the
old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia
ever.
In 2007 Life magazine closes.
The NYT sells its television and declares
that the future is digital. BBC follows.
In the main cities of the world people are
connected for free.
At the corners of the streets totems print
pages from blogs and digital magazines.
The virtual worlds are common places on the
Internet for millions of people.
A person can have multiple on line
identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers,
radios and televisions are financed by the
State; illegal download from the web is
punished with years of jail.
Around 2011 the tipping point is reached: the
publicity investments are done on the Net.
The electronic paper is a mass product:
anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting
television disappear, digital terrestrial is
abandoned, the radio goes on the Internet.
The media arena is less and less populated.
Only the Tyrannosaurus Rex survives. The Net
includes and unifies all the content. Google
buys Microsoft. Amazon buys Yahoo! and become
the world universal content leaders with BBC,
CNN and CCTV.
The concept of static information - books,
articles, images - changes and is transformed
into knowledge flow.
The publicity is chosen by the content
creators, by the authors and becomes
information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free
Culture', is the new US Secretary of Justice
and declares the copyright illegal.
Devices that replicate the five senses are
available in the virtual worlds. The reality
could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds
information, people, places in the virtual
worlds.
In 2022 Google launches Prometeus, the Agav
standard interface.
Amazon creates Place, a company that
replicates reality. You can be on Mars, at
the battle of Waterloo, at the Super Bowl as
a person. It's real.
In 2027 Second Life evolves into Spirit.
People become who they want.
And share the memory. The experiences. The
feelings. Memory selling becomes a normal
trading.
In 2050 Prometeus buys Place and Spirit.
Virtual life is the biggest market on the
planet. Prometeus finances all the space
missions to find new worlds for its
customers: the terrestrial avatar.
Experience is the new reality.
Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Tags : prometeus prometheus future of media e-ink electronic paper wi-fi wi-max memory selling Lessig Casaleggio |
